The Science Of Influence -

People are more likely to follow a jaywalker into traffic if that person is wearing a business suit rather than casual clothes.

We want more of what we can have less of. When an item is perceived as rare or dwindling in supply, its perceived value skyrockets. The Science Of Influence

Emphasize unique benefits and what people stand to lose if they don't act quickly. 5. Consistency: The Power of Small Wins People are more likely to follow a jaywalker

When we are uncertain, we look to others to see how to behave. This is why we check reviews before buying a product or choose the crowded restaurant over the empty one. Emphasize unique benefits and what people stand to

Humans are hardwired to repay debts. When someone does something for us, we feel a psychological obligation to return the favor.