Think Different -

The campaign featured the famous "Crazy Ones" script , celebrating rebels and misfits like Albert Einstein, Martin Luther King Jr., and Amelia Earhart.

The phrase "draft feature: Think Different" likely refers to one of two very distinct concepts: the from Apple's iconic 1997 campaign, or a Draft feature in 3D modeling software (like SolidWorks or FreeCAD). 1. Apple's "Think Different" Campaign Think Different

Created by TBWA\Chiat\Day , it is credited with reviving Apple’s image during Steve Jobs' return by positioning the brand as a beacon for creative visionaries. 2. Drafting Features in CAD Software The campaign featured the famous "Crazy Ones" script

In technical design (CAD), a "Draft" feature is a tool used to apply a taper to the faces of a 3D model. Launched in 1997, "Think Different" was more than

Launched in 1997, "Think Different" was more than just a slogan; it was a brand "feature" that redefined Apple’s identity.

It encouraged users and employees to embrace originality and challenge the status quo rather than just following the crowd.