Media Buying - Tv

Determine if you want high-level brand awareness (reach/impressions) or direct action (conversions/site traffic).

Research viewing habits using demographic (age, income) and psychographic data. tv media buying

Running two related commercials—one at the start of a break and one at the end—to reinforce a message. Before spending, you must align your media choices

Before spending, you must align your media choices with your business mission and budget. Sourcing Inventory There are three primary ways to

Choose between Linear (mass reach via networks like NBC or ESPN) or CTV (targeted platforms like Hulu or Paramount Plus). 2. Sourcing Inventory There are three primary ways to buy TV ad space:

Paying a premium for a guaranteed, unmovable slot in a high-profile program. 4. Measurement & Optimization

Track Reach (number of unique viewers), Frequency (how often they see the ad), and CPM (cost per thousand impressions).