Developed by Apple, this format is a "container" that can hold high-quality, professional-grade video, audio, and metadata like the date and author.
Creators of ARGs frequently name videos as if they were raw exports from a camera to make the mystery feel like a real-world discovery. vid-44.mov
The name follows the standard naming pattern used by many digital cameras and smartphones (like older iPhones or Canon EOS series) which record in the format. Developed by Apple, this format is a "container"