Waima_gelato_ft_xad_prod_emkay -

: If this appears as a query parameter (e.g., ?utm_campaign=waima_gelato... ), it is being used to attribute traffic. Do not modify the string, as it will break the tracking data for the marketing team.

: This is likely a unique identifier —either for a specific campaign, a developer's handle, or a specific variant of the "gelato" feature. How to Use or Manage This Identifier waima_gelato_ft_xad_prod_emkay

: If you are a developer using a system like LaunchDarkly, searching for this string in your dashboard will allow you to toggle the feature "Gelato" on or off for specific user segments. : If this appears as a query parameter (e