: Major players are moving away from broad content libraries toward high-value, "eventized" content. This includes a resurgence in M&A activity, with deal values expected to exceed $80 billion in 2026 as companies seek scale and improved unit economics.
2026 Media & Entertainment Industry Predictions Report - AlixPartners we buy porn
: "Opposites are attracting" as traditional streamers and social platforms merge strategies. : Major players are moving away from broad
: Live sports remain the strongest "attention engine," driving fierce competition for broadcast and streaming rights as a primary differentiator for platforms. : Live sports remain the strongest "attention engine,"
is increasing its acquisition of short-form, mobile-based content to drive ad revenue.
: Traditional studios are increasingly licensing content from independent creators (e.g., Beast Games on Prime Video) to tap into established, loyal audiences. Strategic Investment Priorities
In 2026, the strategy for entertainment and media content acquisition is shifting from a pursuit of volume to a focus on . Media companies are increasingly acting as selective "buyers" of technology and premium content to consolidate their market positions and combat streaming subscriber plateaus. Key Content Acquisition Trends