Motivation, perception, and beliefs. If you believe a brand is premium, you’re more likely to justify a higher price point. 2. The Decision-Making Process
No prior planning; driven by emotion or clever marketing at the checkout line. Why Businesses Should Care what is consumer buying behaviour
Understanding Consumer Buying Behavior At its simplest, is the study of the "why" behind every purchase . It’s the process people go through when they search for, select, purchase, use, and eventually dispose of products or services. Motivation, perception, and beliefs
Comparing Price vs. Quality vs. Brand. Purchase Decision: The actual transaction. The Decision-Making Process No prior planning; driven by
"Was this worth it?" (This is where brand loyalty is born—or lost). 3. Types of Buying Behavior Not all purchases are created equal:
Your values, basic perceptions, and even the community you grew up in play a massive role. (e.g., The shift toward sustainability in Western markets).