Who Buys Art -

62% buy art primarily to enhance their living or office spaces.

The profile of the contemporary art buyer has evolved significantly into 2026, shifting from a market once dominated solely by established elite collectors to one with a broad, digitally savvy base of Gen Z and Millennial participants. While high-net-worth individuals (HNWIs) still control the majority of the market value, the volume of transactions is increasingly driven by new buyers entering at more accessible price points. Core Buyer Demographics who buys art

New buyers are transforming gallery sales: are they ... - Art Basel 62% buy art primarily to enhance their living