Who Buys Motorcycles 🆓 ✨

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .

Below are key papers and reports that detail "who buys motorcycles": who buys motorcycles

: CivicScience investigates the "Millennial potential," finding they are more likely to be in the market for a first bike despite having lower average incomes. : The median household income for owners is

: A detailed one-sheet from Cycle Trader outlining buyer motivations, marital status, and household income, noting that 28% of buyers earn over $100k annually. : An executive briefing from the USITC that

: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market.

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models.

: The median age of owners has risen from 27 in 1985 to 50 in 2026.