A significant 68% of parents plan to purchase baby gear secondhand before their child even arrives, moving away from the tradition of buying everything brand new for the first baby.
Rising costs—including a projected 20% increase in new baby gear prices due to tariffs—have made resale a necessity for many, with 67% of parents buying used specifically because of rising prices. Key Drivers for Buyers who buys used baby stuff
Secondhand markets allow parents to afford high-end or designer brands that would otherwise be outside their budget. What They Buy (and Avoid) 2025 GoodBuy Gear Baby & Kid Resale Report A significant 68% of parents plan to purchase