New models are released at full MSRP. You can often pay 30–40% more for a new model that offers only incremental improvements over the previous year's version.
Prices often "creep up" by $100–$300 after the Black Friday/Cyber Monday rush to capitalize on last-minute holiday shoppers.
To get the best value, aim for these windows where retailers aggressively clear stock: worst time to buy a tv
The absolute worst time to buy a TV is typically during , specifically when purchasing the latest year’s models. During this window, manufacturers like Samsung, LG, and Sony release their newest lineups, and these flagship sets hit shelves at their highest possible launch prices. Why Spring is the Worst Time
TV prices drop significantly within just a month or two of launch. Waiting until mid-summer or fall can save you hundreds of dollars on the exact same television. New models are released at full MSRP
While spring is bad for new models, August often sees the highest average prices across all stock. By this time, most of last year’s discounted clearance inventory has sold out, leaving only the newer, more expensive models available. Other Times to Avoid
Just before the spring launch, stock of older, highly discounted models becomes scarce. If you wait too long into February or March, the "bargain" models may sell out completely, forcing you to choose between a low-quality budget set or an expensive new release. When to Buy Instead To get the best value, aim for these
When's the Best Time to Buy a TV? Our Expert Advice for 2026
