Avoid the "classical trap" of applying 5-year plans to unpredictable markets.
Stable environments where you can forecast the future but cannot easily change the industry structure. your strategy needs a strategy
Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable" Avoid the "classical trap" of applying 5-year plans