Jonathan Morgan -

He specializes in integrating the Jobs to be Done (JTBD) framework with UX design and experience mapping to drive product development.

Jonathan Morgan is a human-centered design leader with over 20 years of experience. He currently serves as the at Balance Innovation & Design . jonathan morgan

He led the strategy and research that resulted in the GE Cync smart home product line, a project that eventually led to the acquisition of GE Lighting by Savant. He specializes in integrating the Jobs to be